About Us


Project ALOE, along with its community partners, supports and encourages college bound girls by providing beauty essentials and education at a send-off event in honor of their achievements while modeling the importance of giving back to others.


Project ALOE is an initiative rooted in the importance of educating women and promoting healthy living. Statistics have shown that educating women opens doors for more opportunities and has a positive, ripple effect on society. Through the simple act of offering college-bound girls health and beauty essentials while modeling the importance of giving back, Project ALOE strives to impact the lives of future generations locally and beyond.

Our Story

Project ALOE was founded by Jumoke K. Dada, the creative director of Signature RED a marketing and communications company that specializes in women-targeted marketing. In 2010, Ms. Dada felt compelled to give back to young women and as a result, created Project A.L.O.E – Assisting Ladies by Offering Essentials. The first year, Ms. Dada and her team collected enough products to prepare 70 care packages for college-bound girls. As a result of the positive response from the community and the success of the send-off event, Project ALOE became an annual initiative. In 2014, the fifth year, Project ALOE became the main initiative of Signature RED Cares. Signature RED Cares is a 501(c)(3) nonprofit organization whose mission is to prepare youth to be confident leaders and problem-solvers whom positively impact the world while supporting them through mentorship and tangible resources.


Planning Team_green icon Leadership

Jumoke K. Dada, Founder

Anina Major, SR Cares Founding Board Member

Jennifer Brown, SR Cares Founding Board Member